Editor/ Writer/ Brand Strategist
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Experience
The Saturday Evening Post Society Indianapolis, IN Oct 2010 – Present
Editorial Director and Associate Publisher, The Saturday Evening Post
Renewing, growing classic title.
  • Redesigned print pub for 2013
  • Launched mobile app
  • Grew web audience 300% in 18 months
Editorial Consultant Washington, DC and South Florida
July 2008 – Present
Custom publishing, marketing, editing and writing services. Clients include ChopChop Magazine, Reader’s Digest Books, National World War II Museum, Beclose.com, a caregiving blog. 
  • Named "Editor of the Year: for ChopChop Magazine2010 by Media Industry News
AARP Washington, DC Nov 2000 – Jul 2008
Editor and Vice President, AARP The Magazine
Successfully rejuvenated former Modern Maturity. Doubled print readership to 33 million (MRI data). Won National Magazine Award (2008). 
 
FITLINXX Stamford, CT Dec 1998 – Nov 2000
General Manager and Editor-in-Chief, FitLinxx.com
Launched and directed website for a clicks-and-mortar fitness networking company. Responsible for entire look, feel and strategic direction of site.
 
SUCCESS MULTIMEDIA ENTERPRISES New York, NY Jul 1997 – Nov 1998
Editor-In-Chief, Success Magazine
Repositioned a magazine serving entrepreneurs and the small-business community as a lifestyle-service publication. Directed redesign, rebuilt staff, raised frequency from 10X to 12X, and spun off Working at Home magazine.
 
GENERAL MEDIA New York, NY
Aug 1996 – Jul 1997
Editor-In-Chief, Men’s Guide
Developed a prototype for a new men’s magazine devoted to health, fitness and lifestyle.
 
RODALE PRESS Emmaus, PA Jul 1990 – Aug 1996
Managing Editor, Men's Health Magazine
Played key role in launch and early growth of publication.
Highlights:
  • Led editorial team as circulation soared from 250K to 1.3 million copies per issue.
  • Increased frequency from bi-monthly to 9X and later to 10X.
  • Managed editorial budget that grew from $1 million to more than $3 million.
Writing
Hundreds of published magazine articles and personal essays. Credits include TV Guide, Playboy, Self, Men’s Health, Men’s Journal, Reader’s Digest, AARP The Magazine and many others. Caregiving column at blog.beclose.com. See more writing clips at www.stevenslon.com
 
Public Speaking and Media
Speaking
Since 2000, keynote speaker at Southern Magazine Group (MAGS) conference; keynote at AAA national editors’ conference; keynote at Travel Classics writers’ conference; panelist at ASME seminar on the boomer market; frequent panelist at annual ASJA writers’ conference; speaker at numerous AARP events.
Television
Frequent guest during tenure at AARP on CBS’s “The Early Show,” ABC’s “Good Morning America,” other national shows and numerous local shows and satellite tours.
Radio
Variety of markets nationwide, ranging from NPR to AM drive time.
 
Teaching
Led three-day seminar for MPA on the business of magazine publishing, including segments on circulation, marketing, budgeting, and production, 2007.
 
Professional Memberships
American Society of Magazine Editors (ASME)
Screener for National Magazine Awards every year since 1999
American Society of Journalists and Authors (ASJA)
 
Education
Post grad:       Stanford Strategic Planning for Publishing Executives

Undergrad:    New York University B. F. A. – Film

                             Swarthmore College